Description of Innovation

A paradox exists in the United States where 40% of visits to specialists are unnecessary while more than half of the population face significant barriers accessing specialty care. Specialist care is often concentrated in certain geographic and socioeconomic pockets, and RubiconMD tackles this challenge with its mission to democratize medical expertise: its platform gives primary care clinicians access to specialist expertise via electronic consults (eConsults). This helps support primary care and allows primary care clinicians to practice at the top of their license, avoid unnecessary referrals and tests, and provide much faster access to the right care plan for the patient. RubiconMD currently serves over thousands of clinicians across 36 states and is financially backed by strong strategic partners including Optum Ventures, Centene, Heritage Provider Network, and the California Health Care Foundation.