Description of Innovation

The chronic disease burden is increasing in all countries. Longer life expectancy paired with decreased physical activity and worsening diets result in an increased rate of chronic diseases such as heart disease, hypertension, diabetes, and cancer.

Pro Mujer is a women’s development organization that is primarily known as a financial services provider. Pro Mujer bundles financial services with healthcare delivery at the point of service. Customers typically come in for loan services and then are also able to receive healthcare, including chronic disease prevention and early detection, on site. Pro Mujer has also been testing prepaid packages as a way to promote access to in-demand health services in a sustainable way. This bundled set of services is included in the client’s loan or savings account, guaranteeing health access to all Pro Mujer clients.

Pro Mujer currently runs 130 branches across 5 countries, with 1,300 employees. Pro Mujer is expanding the range of health services provided in each location and plans to establish 15 new sites, serving 70,000 people in the next 3 years.  

Access the Pro Mujer case study, Integrated Healthcare and Wellness Model.