Emerging Market Strategies: How to Design Business Initiatives that Drive Long-term Growth and Improve Health Outcomes (2014)

Lila Cruikshank, Richard Bartlett, and Andrea Taylor

Social business strategies (SBS), or initiatives that leverage a company’s core business assets to provide products or services to underserved, lower-income populations in a financially sustainable way, offer promise to multinational corporations seeking to expand their presence in emerging markets. Organizational models for SBS are explored through case studies, and suggestions for implementation, including key success factors, are described.